Disastvertising: The Worst in Gaming PR

Disastvertising: The Worst in Gaming PR

The Internet makes promotion easier than ever: Throw up a blurred screenshot from a helicopter passing over the developer’s headquarters and a hundred blogs go into full CSI-mode. Content-starved sites suck up announcements like a nymphomaniac vacuum cleaner, so companies have to invent brand-new ways to screw up their PR strategies. And they do! Here we’ve gathered seven videogame advertising stunts which make that Aqua Teen Hunger Force bomb scare thing look like a good idea.

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